Altius VA Ltd assignment Example | Topics and Well Written Essays - 1250 words

Altius VA Ltd - Assignment Example These tasks should be delegated to well-trained people who are fully aware of the long and short term objectives of the company. Training staff as well as delegating marketing duties in tandem with the laid down strategies enables working towards achieving them. Therefore, a marketing strategy is aimed at ensuring that a company is able to concentrate its resources towards the very important aspects of its core functioning; thus, minimizing wastage (Blythe 2006). Resources are always scarce; hence the need utilize them in a manner that ensures they are preserved for future use. A company must also ensure that the cost of production is kept at a minimum; while at the same time ensuring that it is making profits. Therefore, this paper will look at the marketing strategies that Altius VA Ltd need to better their business. Discussion The Altius Brand Strategic Analysis and Vision for the Compliance Software Altius VA Ltd is a vendor assessment company that keeps tabs of products from the said vendors and ensures that they meet the required standards as dictated by the different clients. This is attributed to the fact that it is always imperative for anything sold in the market to consumers to meet the laid down regulations and standards. As they have clearly stated in their website, â€Å"they believe that both clients and vendors have the right to expect a robust, fair and consistent assessment service, backed up by great customer support† (Altius 2013). They have taken the responsibility of ensuring that both the stakeholders get fair treatment as well as what they deserve out of any transaction or undertaking within the market setting. Without a brand name, Altius VA Ltd has made great strides in ensuring that their compliance software referred to as Supplier Assessment and Management System (SAMS) by their customers is well marketed in their website From their websites, they have shown and advertised to the vendors why they should be part of the Altius V A Ltd family. The benefits listed include: saving time and resources such as money, reducing duplication, aiming higher, among others (Altius 2013). These are straight to the point objectives that Altius endeavours to provide to their member vendors at all times and cost. The advantage of these to the vendors is that it helps in reducing the cost they would have incurred in performing the stated functions for themselves. By evaluating and analyzing the above advertisements on the Altius VA Ltd website, they have gone a long way in ensuring that the targeted stakeholders join them when fully aware of what they are, or could be drawing themselves into (Kelley & Jugenheimer 2009). Therefore, the vendors have an opportunity to make a decision for themselves to either be part of Altius VA Ltd or not. Altius VA Ltd services Altius VA Ltd has provided in their website what they do and how they are capable of helping both the vendors and clients. The vendors are assessed while the clients g et consultation services. This is a well-developed plan that attracts stakeholders as it indicates the need to join, and the efficiency that comes with receiving the services of Altius VA Ltd. SWOT analysis, for example, brings out how an organization can get to use the analysis of its strengths, weaknesses, opportunities and threats

Comment To Peer Response Dq1 AND dQ2jb Essay Example | Topics and Well Written Essays - 250 words

Comment To Peer Response Dq1 AND dQ2jb - Essay Example A branding strategy is build through the passage of times by investing in marketing and public relations initiatives. It takes time to build a brand value. Coca-Cola has tremendous brand value because it has been in existence for over 100 years. Two factors that help develop a brand strategy are effective communications with stakeholder groups and effective use of distribution channels (Williams, 2012). Diversifying is a great strategy to remain competitive during tough economic times. Companies with greater product variety will attract more customers. I agree with you that diversifying can help boost profits. Two types of diversification strategies are related and unrelated diversification (Scribd, 2012). A second strategy that you mentioned in your response was mergers and acquisitions. Mergers and acquisitions help companies increase their market share in an industry. Some of the benefits of mergers and acquisitions include access to new market segments, new innovation opportunities, access to new revenue streams, and maximization of return on investment (Frost). I also liked your idea of seeking expansion by taking advantage of the internet. Customers are purchasing more goods and services online than in the past. In 2011 the e-commerce sales in the United States reach $188.1 billion (Plunkettresearchonline, 2012). Some of the most successful online businesses are EBay, Amazon, and

Harlem Rena Essay Example | Topics and Well Written Essays - 750 words

Harlem Rena - Essay Example This re-birth of the cultural, social, education and civic norms, changed the society as a whole. This era in which the great depression was going on and millions of people were jobless, put a new life in the black people of America (Carry, 1998). This era had produced many great scholars, poets and authors. Out of which, the poems of two such poets and the concept of double consciousness developed in their work () is discussed here. The poem discussed first is Langston Hughes’s â€Å"Let America be America Once Again†. It is an emotional piece of culture in which the poet credits America being the land of free, brave and harmonious people. The society which sets its foundation on educational institutes and industrialization, the country which was the land of dreams for many black people around the world and specially in America, who fought for America, died for it and relied on it. The poet terms America as the land of free where there is no freedom, no matter how much sacrifices you have made. There is strong disgust about the inequality, coercion, poverty and injustice through which every black person had to go through. This poem depicts the mentality of white superiority over the black and red people. Both of whom had given blood in the foundation of this very country. Langston also saddened by the fact that the black people being humiliated on the base of their culture, they were called barbarians because of their civilization, their self-respect is being shattered and their self-esteem is being drown in the fury of white supremacy. And it shares a strong emotional feeling that it is not the America for which his forefathers wandered around the world, it is not that America for which they had sacrificed their lives. It was never America to me said the poet. But in the end he didn’t let the hope go down and believes that America would be America again. Second poem selected here is James

Transformation & Tessellation Essay Example | Topics and Well Written Essays - 250 words

Transformation & Tessellation - Essay Example Reflection involves flipping the object on the plane, creating a mirror image of the object on the same plane. Translation involves moving, or "sliding" the object within the plane, with the points moving on the same direction or with the same distance. Transformation can be applied in the real world in creating 3D images and models of objects, like houses, buildings, or even human beings. In order to capture the real essence of the object being imitated (or transformed), the same dimensions should be used, however, on a smaller scale. Tessellation, on the other hand, occurs when objects in a plane create a pattern without overlapping with each other, and without leaving gaps in between the object (Seymour and Britton, 1989). These patterns are often a subject of artworks, and one can see a lot of these kinds of patterns on books and on the Internet, in pages where one is asked to count the number of polygons in a page. One of the most common examples of this kind of patterns can be found on floor tiles, which follow the same principle: each tile should fit a given space, without overlapping with another tile, and without any gaps in between. The objects can be regularly shaped polygons, like squares, triangles, octagons, etc., with each side touching another objects side (Seymour and Britton, 1989). Irregularly shaped objects can also be used, which proves to be more complicated than using regular polygons. Common objects such as soccer balls, jigsaw puzzles and honeycombs also have a tessellated

Macro & Micro economics Essay Example | Topics and Well Written Essays - 1500 words - 2

Macro & Micro economics - Essay Example With the rising income levels of most of the economies, the demands for entertainment products like dolls have substantially increased. In the modern age, dolls are often made of rubberized plastic materials. These materials comprises of crude oil and national gas in them. There are special machines that help to give shape to standardized pieces of doll parts in the manufacturing process. Nowadays to park more potential buyers, doll manufacturing companies use special chemicals to produce dolls of various skin colors to make them attractive to various types’ customers belonging to different global zones. Car Production Process Unlike doll production, automobile industry or car production process is highly labor intensive in nature. Mercedes, Honda, Tesla, BMW etc are the various companies manufacturing cars. With the growth of per capita income levels and the improvement in the rate of urbanization in most of the economies in the world, the proportions of cars demanded in the market have increased significantly. However it should be considered that manufacturing of cars requires high state of technology and exclusive machineries. It is clearly observed in the video that the level of car production process takes place via various steps, where there are huge modern machines automatically executing the manufacturing process. Thus unlike doll industries, car manufacturing industries requires large amount of electricity and petroleum for its working. Hypothetical Input Output Matrix Industry Input Costs Toy Industry (manufacturing dolls) Automobile Industry (manufacturing cars) Cost of Labor Input $153 million $85 million Cost of Capital Input $ 60 million $200 million (Source: Authors Creation) The above hypothetical input industry 2x2 matrixes clearly shows that the gross cost of labor input is more than capital input in the toy industry producing dolls. On the other hand, the automobile industry manufacturing cars require more expensive capital input cost than labor cost. Thus it is quantitatively proved that the toy industry is a labor intensive industry and the car manufacturing industry is a capital intensive industry. Factor Intensity and Factor Abundance China is the most populated nation in the world. Perhaps this is the reason for which the country is rich in terms of labor resource. The nation always concentrates in labor intensive modes of production. It is a labor abundant nation, where the size of its labor force is 937.27 million as recorded in 2011. On the other hand, U.S. is a nation rich in terms of financial resources. This is the reason for which the country is a capital abundant nation that is rich in terms of technological knowhow. The following section of the essay will concentrate on the factor endowments of the two countries and the factor intensities of the industries in a graphically represented Hecksher Ohlin model. Figure 1: Hecksher Ohlin Model Car Production Doll Production The production Possibility Front iers (PPF) shows the two combinations of two goods that can be produced with the given amount of resources and state of technology1. The steeper PPF is of U.S., signifying capital abundance and intensity in production. The flatter PPF is of China, signifying labor abundance and intensity in production. The convex lines are the isoquants that show the different combinations of inputs that can be utilized to produce the same amount of output. B and E are the points inside the PPF of U.S. and China respectively, showing situations where all the resources are not efficiently used. A and G are the autarky or non trading positions of U.S. and China

African-American women Essay Example for Free

African-American women Essay Firstly however we must address the problems that occur when separating the effects of time and interference. Baddeley and Hitch (1977) conducted a survey whereby they asked rugby players to recall the names of teams they had played against during the previous season. Due to illness and injury some of the players had been unable to play in all the fixtures. This meant for some of the players two games back meant two weeks ago whereas with others two games back meant four or five weeks ago. The findings showed that passage of time was not the main factor that determined how well the teams could be recalled, but it was the number of games that effected recall. In other words forgetting occurred more often where team members had other games interfere with previous fixtures rather than trace decay. If interference is the major cause of forgetting within L. T. M it should be true that people will remember material over a time period providing no interfering material intervenes. It is clearly difficult to set up a condition whereby no participant is immobilized after learning with any opportunity for the occurrence of any new learning. This has led researchers to look at the effect of different types of interfering material on recall. McGeoch and McDonald (1931) asked participants to learn and relearn lists of adjectives and then compared their performance on recall tests after interpolated tasks. Forgetting these adjectives was at its least when participants simply had to rest during the learning and recall and increased when participants were required to learn nonsense syllables in the interval. Rates were even higher when it was adjectives that were learned in the interval and were at there highest when the adjectives learned were similar in meaning to the original list. This shows that forgetting increases as a function of the similarity of the interfering material. Retroactive Interference Proactive Interference Retrieval Failure This is also known as the tip-of-the-tongue phenomenon and comes about when we think we know something but cannot recall it at that precise moment in time. This is due to the fact that the correct retrieval cues are not available. Sometimes different words related to the original memory can prompt us to remember the memory and these are called interlopers. Brown (1991) has reviewed this phenomenon for the last 25 years and has concluded that people can correctly name the first letter of the target word between 50 and 70 per cent of the time along with being correctly accurate with the number of syllables in the word. The interloper theory (retrieval cue) was investigated by Perfect and Hanley (1992) who found that distinctiveness of the target word and its similarity in meaning play a factor in recall. Tulving was another researcher to investigate retrieval cues and it was his work with Osler (1968) that led to some interesting findings. They presented participants with lists of words, each paired off with a weakly associated cue word e. g. city-dirty. Participants where then tested for free recall (without the cue word) or were cued with the word e. g. dirty. They found that cued recall consistently produced higher levels of recall. To counteract the argument that any semantic association might aid the recall, they gave participants weak semantic associates which were different to that of the original cue words. These cues did not aid in recall and so led them to conclude that specific retrieval cues aid recall if and only if the information is stored at the same time as the information about the membership of the word in a given list. While Tulving stressed the importance of cues at the encoding stage he later admitted that cues not present at this stage could also be helpful under certain circumstances. Context Dependant and State Dependant Learning Research has shown that we remember more if we recall things in the same state as what we learned them in. In other words how we encode material at the time of learning is clearly important. Godden and Baddeley (1975) presented deep-sea divers with lists of words to learn. They learned these on the beach and under 15 feet of water. Recall was then tested in either the same or the opposite environment. Findings showed that recall was significantly better if tested in the same environment. These differences however are only small but it has been suggested that by even simply imagining the original environment can be helpful. Smith (1979) gave participants a list of 80 words to learn while sitting in a distinctive basement room. The following day he tested some of the participants on recall in the basement room and others in a fifth floor room with quite different surroundings. Average recall for the basement group was 18 but for those in the fifth floor room it was only 12. A third group was tested in the fifth floor room but were instructed to imagine themselves in the basement. The average recall for this was 17 words. There is also some evidence to suggest that not only external environment plays a role in recall but also our internal environment i. e. physiological state or mood may play a part. Godwin et al (1969) found that heavy drinkers who learn things in a drunken state are more likely to recall them in a similar state. Eich (1980) has found similar findings with a range of drugs including marijuana. Research into the Role of Emotional Factors in Forgetting Flashbulb Memories Psychologists have often ignored the role of emotion in human cognitive processes but it seems likely that the way we feel has an impact upon the way we remember things and one particular type of memory that seems to be influenced by emotion have been called flashbulb memories. This is a particularly vivid, detailed and long lasting memory of an event that is usually highly significant and emotional and is usually unexpected. It can be a personal event or something that provokes worldwide interest e. g. death of Princess Diana. Research carried out by Brown and Kulik has led them to conclude that the event must be surprising and have real consequences for the persons life. They believe that such an emotional event triggers a neural mechanism that causes details of the scene to be imprinted on the memory. They believe it is a special type of memory because the detail and accuracy with which the event is remembered and the fact that the structural form of the memory is always so similar. They believe six different types of information about the event are stored being i. Where they were ii. What they were doing iii. The person who gave them the news iv. What they felt about it v. What others felt about it vi. What happened in the immediate aftermath However not all psychologists believe that flashbulb memories are special. Neisser (1982) believes that the longitivity of such memories result from frequent rehearsal and reworking of the event rather from neural activity at that precise moment in time. He believed that we recall it clearly due to the fact that we resort to storytelling techniques when telling someone about the event. It is still unclear whether flashbulb memories represent a particular type of memory or whether they are substantially similar to most memories for big events. Repression Another view about the way in which we forget things was put forward by Freud (1915-18) who believed that some memories become inaccessible as a result of repression. He believed that we use an unconscious process that ensures that threatening or anxiety-provoking memories are kept from our conscious awareness. These memories may stay repressed for years and never come to mind or can do in the form of hysterical neurosis. Although it has proved difficult to recreate repression in laboratory circumstances a number of attempts have been made. Levinger and Clark (1961) asked participants to generate associated words with words presented by them. Some of these words were emotionally neutral e. g. tree, window and others were emotionally arousing e. g. angry, quarrel. When asked to recall these associated words results showed that people tended to recall the emotionally neutral ones as opposed to the emotionally provoking ones, which helps to support the idea of repression. However such tests are considered suspect and Holmes (1990) concluded that there is no experimental support for the concept of repression. Recently research has focused upon repressed memories associated with child sexual abuse and whether or not recovered memories are genuine. The main problem with assessing whether or not they are true is that they have no independent, objective corroborative evidence. Williams (1992) found that 38 percent of a group of African-American women who were known to have suffered abuse reported repressed memories about it although it was clear that some of these memories were false. Loftus (1997) conducted an extensive review of studies that led him to believe that even psychologically healthy individuals altered their memory of events based on false suggestions about them. Baddelley concluded that it is important to exercise great caution in interpreting such reports.

African Slave Trade and West African Underdevelopment

African Slave Trade and West African Underdevelopment This paper looks at whether the Atlantic slave trade contributed to the underdevelopment of West Africa. The paper argues that the issue of African underdevelopment is extremely complex, including many factors, aside from the Atlantic slave trade, that have contributed, and continue to contribute, to the underdevelopment of Africa. The paper begins with a review of the slave trade, in terms of the numbers of people involved in this, and the immediate effects of this trade on local economies. The effects of this trade on importing economies is then reviewed, and it is shown that many importing countries benefited massively from this trade, through increased labour supply and through monetary gains which were then applied to developing industry in the importing countries. The repercussions of this industrial development are then discussed, in terms of its effects on Africa. The paper then moves on to look at the effect of the slave trade on Africa, in terms of the demographic imbalances this caused, and the effects this had on the development of African countries, in terms of social, political and economic development. The paper then moves on to look at the roles, and effects, of the colonial powers on African countries, in terms of exploitation of Africa’s natural resources and the immediate and long-lasting effects this has had on Africa, and the continuing exploitation of Africa, through development loans, for example, which cripple the economies of many African countries, through the massive interest payments required, which leaves little money for investment to develop local industry, or social projects. The paper thus sees African underdevelopment as a holistic problem, involving far more than the slave trade, and having far-reaching implications for future generations of Africans. In addition to looking at the effects of the slave trade on African underdevelopment, the term ‘underdevelopment’ will be discussed in an African context. As will be seen, Rodney (1972) argues, in his book How Europe Underdeveloped Africa, that there is no such thing as ‘underdevelopment’, that underdevelopment is not an absence of development, rather that it can only be understood in the context of comparisons, of ‘more developed’ with ‘less developed’ nations, for example, and that it is best understood in the context of exploitation, as, for Rodney, most currently underdeveloped countries are also the countries that are exploited by others, through capitalist, imperialist or colonialist means (Rodney, 1972; p. 110-112). The paper will conclude that capitalist exploitation of Africa began with the slave trade and continues to the present day and is, as we have see, the major factor that was, and continues to be, responsible for th e comparative underdevelopment of African nations. As we have argued, the slave trade per se did not contribute to the comparative underdevelopment of Africa, rather a complex mixture of exploitation, lack of opportunity, and capitalist interests contributed to the underdevelopment of Africa. It is estimated by Curtin (1969) that 9,566,100 slaves were exported from Africa to the Americas and other parts of the Atlantic basin, from it’s beginning in 1451 to when this trade ended in 1870. Many subsequent researchers have, however, provided evidence which shows that this figure is an under-estimation; for example, Stein (1978) has presented a figure some twenty per cent higher than Curtin’s (1969) estimation and Lovejoy (1982) used new calculations, and new shipping data, to put the figure at some 11,698,000. Whatever the exact figure, however, it is clear that demographically, this trade had a massive impact on West Africa, with Thornton (1980) showing that there are marked differences in economic, demographic, political and social development between slave-depleted areas, slave-importing areas and slave-trading areas. The debate that subsequently surrounded Curtin’s estimation of the number of people involved in the Atlantic slave trade has therefore i nvolved much more than a disagreement about numbers: it rests more, now, on whether the slave trade was actually a contributing factor in the current underdevelopment of West Africa. This paper expands the ideas presented by Curtin (1969), and Thornton (1980), looking at the social, economic and political effects of the slave trade on Africa. Rodney (1972; p9-10) argues very strongly that development is characterised by growth in economic production, equity in the distribution of social product and autonomy in control over social processes, and that, as such, underdevelopment is not a state that can be overcome as ‘backward’ societies move through the same stages of growth as ‘advances’ societies, as, instead, Rodney sees capitalist development and underdevelopment as two sides of the same coin (Legassick, 1976). Rodney argues strongly, throughout his book, for African capability, but argues that deeply rooted, externally imposed structural constraints prevented, and prevents, the further development of African society[1]; for example, he argues that what he terms the ‘determinative power’ of the colonial state was one factor that contributed to the underdevelopment of West Africa, not necessarily, therefore, that it was the slave trade per se that contributed wholly to the underdeve lopment of West Africa; this argument is somewhat supported by Brett (1973), who argues strongly throughout his book that the colonial state presence prevented industrialisation in the East African countries he studied, arguing that resource allocation led to peasant agricultural systems becoming the dominant form of agriculture in these countries, for example. It is interesting, then, that both these authors see colonial rule (i.e., political structure) as being the dominant force shaping underdevelopment in Africa, with Brett (1973) arguing that this was the sole factor important in shaping underdevelopment, and Rodney (1972) arguing that colonial rule was but one factor shaping underdevelopment in Africa, in concert with, for example, the demographic skews caused by the slave trade. As such, as Brett (1973) and Rodney (1972) argue, the presence of a colonial power in Africa prevented the development of political structures which would have been conducive to a coherent and holistic development of an industrialised society in Africa; without a political structure which supported assessments of the international economy, from an African perspective, and without political power with an African interest, Africa was left high and dry, unable to develop on African terms, and left at the mercy of the colonial political power, who made decisions based on their own interests, not decisions that were best, in the short or long term, for Africa. The presence of the colonial power thus, itself, led to the underdevelopment of Africa, politically, which had, and continues to have (as we shall see) massive repercussions for African society, in terms of its economic and social development. This academic argument over the numbers of slaves involved in the slave trade shadows the massive scale of the problem: slaves were preferred to be between the ages of fifteen and thirty five, and more men were taken than women, at a ratio of 2:1, skewing the demographics of the towns and villages from where the slaves were taken (Rodney, 1972). As we have seen, 9,566,100 slaves were exported from Africa to the Americas and other parts of the Atlantic basin, from it’s beginning in 1451 to when this trade ended in 1870. Many subsequent researchers have, however, provided evidence which shows that this figure is an under-estimation; for example, Stein (1978) has presented a figure some twenty per cent higher than Curtin’s (1969) estimation and Lovejoy (1982) used new calculations, and new shipping data, to put the figure at some 11,698,000. Whatever the number of slaves that were exported, however, the slave trade essentially extracted all of the healthy men, of reproductive age from African countries involved in the slave trade: this, essentially, led to a lack of a suitable workforce with which to forge ahead with agricultural, social or technological developments, leading to a lack of internal development within Africa, which, couple with the import of cheap goods in to Africa from industrialising nations (i.e., the colonial powers) led to the death of the African manufacturing industry. This, coupled with the lack of a coherent African political power with a presence, and an influence in the region, led directly to the underdevelopment of African countries. In essence, due to the slave trade and the presence of the colonial power, Africa (African leaders) never had a chance to assess itself and to make decisions as to how to go forward and develop political, economic or social structures that would have led to econo mic success. This alone has contributed to the lag in development of Africa, if, indeed it is a lag, if Africa can ever come out of the underdeveloped state it is in, which is a moot point, and which many argue can never happen. This, in conjunction with the massive exploitation of Africa’s natural resources, such as oil, diamonds, bauxite, copper, by external companies (owned by individuals based within the colonial powers) seeking to make a profit from these resources has, many argue, doomed Africa to perpetual underdevelopment. This, in conjunction with ‘aid’ loans given by the World Bank, for example, which have left the economies of African countries in massive debt, with the interest, alone, crippling the economies of these countries, has, again, left Africa in a situation from which it is difficult to see a recovery, let alone a move towards any form of meaningful economic development. The raping of Africa: it’s people, it’s resources, it’s opportun ities, is therefore something that has been present throughout it’s history and which continues to the present day. Thus, not only did the Atlantic slave trade contribute to the underdevelopment of Africa, through the many routes that have already been discussed, but the colonial presence in Africa which led to the raping of Africa’s natural resources, and the domination of these natural resources by external, foreign, companies, has led directly to underdevelopment. These resources were not available for exploitation by Africans, and so Africans were not able to profit from these resources, and were not able to invest these profits in growing industry or technological developments. As such, many scholars argue, Africa was, by the very fact of the raping of its natural resources, doomed to underdevelopment. This coupled with crippling levels of debt that have been incurred through ‘developmental aid’ loans with unfairly high levels of interest, from previous colonial powers, has led to the continued underdevelopment of many African countries. Current campaigns to ‘drop th e debt’ in many African countries may, it has to be said, have come far too late to have much effect, especially when one considers the other, more deadly, scourge which is altering African demographics today: HIV, which, it is estimated, culls more of the African population in many African countries than was ever taken by the slave trade. This new demographic threat is even more deadly considering that drugs are available to treat the disease caused by this virus, but that the current colonial powers, and the companies that are protected by laws of these colonial powers, do not allow these drugs to be sold at a reasonable cost to Africa, essentially blocking off a route to treatment, and condemning a whole generation of Africans to death, and through this, condemning Africa to decades, if not centuries, of continued underdevelopment. In light of this historic pattern of the raping of Africa, perhaps the question should not be how did the slave trade contribute to Africa’s underdevelopment, but, rather, how did the imported slaves contribute to the rapid development of the host countries. For example, African slaves were used in gold and silver mining in the Americas, and certainly speeded up Europe’s technological development, with, for example, English ports involved in the slave trade, such as Liverpool, growing economically with the importing of slaves, and then this economic growth fuelling development in this region which, ultimately, led to the Industrial Revolution. Other specific examples from an English context include individuals who became wealthy through dealing in the slave trade who then used this money to set up successful firms; the Barclays, for example, used money earned from the slave trade to set up Barclays Bank, and Lloyds coffee house expanded in to Lloyds banking and insuranc e following involvement in the slave trade. James Watt, of steam engine fame, also accepted money from slave traders to fund the development of his steam engine; without the slave trade, therefore, many technological developments in Europe, particularly England, would not have happened, and Europe, the world, would not be so well-developed. Imagine a world without the Industrial Revolution: it would, ironically, perhaps look something like Africa looks today. This simplistic analysis of the effects of the importing of slaves is just that: simplistic, but it shows, in rough terms, how the slave trade contributed to economic development and societal progress in the importing countries. This, then, fuelled the rise, the development, of these societies, at the expense of the exporting countries, fuelling longer and stricter periods of colonial rule in the exporting countries, and causing yet more underdevelopment in these countries. This process, in concert with massive demographic depletions, which left, realistically, no workforce in some regions of West Africa, contributed to the underdevelopment of these societies, economically, socially and politically, as, we have seen, is argued by Brett (1973) and Rodney (1972)[2]. In addition, as many current scholars argue, it was, perhaps is, the inability of African societies to come to terms with the consequences of the slave trade that has also held the development of Africa back in realistic terms. For example, many of the African slaves were actually sold to Europeans by Africans themselves, either African leaders or traders, who often conducted raids to collect (i.e., kidnap) suitable subjects for sale in to slavery. Some of these African slave traders became very rich on the profits of their trade, but, unlike in Europe, as we have seen, these traders did not invest their profits in African society or in technological developments; they simply used the money for personal gain and personal interests. The interests of African slave traders in the slave trade, and their reliance on this trade, was shown to be extremely strong following the discussions to abolish this trade; much of the opposition to abolition was from African slave traders themselves, wh o were worried that they would lose out on a massive source of income. Indeed, many did lose income from the Atlantic slave trade and then turned to internal slave trading as a means of generating income. Thus, the slave trade, whilst lessening in volume, did not cease entirely in many African countries, and continued to contribute to a disruption of local societies and to a lack of holistic development of social, political and economic forces within many African societies, in which the slave traders (often rulers, as we have seen) began to act, to take the role of, the colonial power, forging similar patterns of underdevelopment to those described by Brett (1973) for colonial powers in Africa. In addition, much of the profit from the slave trade made by African slave traders was not invested in infrastructure or social projects, or in planning for development through technological improvements; most of the profits, as we have seen, were invested in arms for warfare or in consumer goods. This flood of consumer goods, produced outside of Africa, in Europe for example, had the effect of destroying the few local industries there were, with the long-term effect of destroying many of the manufacturing industries in Africa and, as such, denying Africans the basic conditions for economic growth. The slave trade did not encourage African societies to enter in to the international economy in a positive way, rather it encouraged Western economic development, through, as we have seen, providing a source of labour and income, and by providing markets for some of the new products that were being produced by the Industrial Revolution. This paper will conclude, therefore, that the Atlantic slave trade did not per se cause underdevelopment in Africa, rather that the slave trade is but one piece of a complicated jigsaw of effects that, as a whole, forced Africa in to underdevelopment. The slave trade did take massive numbers of young males out of Africa, thus causing severe depletions in the African workforce, and meaning that the African population growth was curtailed for many years, through lack of breeding, for example[3]. In addition, the import of a workforce in to Europe caused inflations in the local economies at the importing ports, which had cascade effects on the local areas; the slave trade also meant that many individuals became rich, and were able to fund technological developments, which helped to fuel, in part, the Industrial Revolution, for example. This meant that the colonial powers could govern more effectively and for a more prolonged period; meaning that political and social systems of control w ere not developed internally within the African slave-importing countries, this itself fuelling years of political and social underdevelopment. Thus, many factors, not just the slave trade per se contributed to the underdevelopment of West Africa. A statement such as â€Å"the Atlantic slave trade contributed to the underdevelopment of West Africa† is far too simplistic to describe the whole cascade of effects that were, have been, and continue to be important in the underdevelopment of West Africa. James Baldwin’s statement, â€Å"The past is what makes the present coherent, and the past will remain horribly incoherent for as long as we refuse to assess it honestly† is particularly apt for the current discussion of this issue. Scholars of different persuasions (whites vs. blacks, Marxists vs. non-Marxists etc) all have their own interpretations of this period of African history, but it is the responsibility of all mankind to assess this situation responsibly, to acknowledge the continued underdevelopment of Africa as a global, moral, responsibility of all humankind, and not to distort the past and use it to cause continued repression and underdevelopment of this continent. Recent plans, and recent events, for example, leading to the privatisation of water in many African countries is, for example, nothing more than a repeat of colonialism in Africa, a repeat of the raping of Africa, with foreign firms entering in to African economies and destroying them: water privatisation has been shown, for example, to devastate local economies, through ground-up failures in local businesses who can no longer afford to use water. That this has been allowed to happen is a travesty, an insult to Africa, and to all underdeveloped nations; it is a continuation of the exploitation of Africa, its people and its resources, that began at the time of the inception of the slave trade and which continues until the present day. It should ideally be that governments learn from their mistakes through analysis of historical records, not that these mistakes are hidden and repeated in future. As Brett (1973) and Rodney (1972) argue strongly, however, money talks more than moral resp onsibilities, and capitalism will always have two sides: one side that wins and another that loses, facing underdevelopment and poverty as a consequence of losing this battle. As we have seen, this paper has looked at whether the Atlantic slave trade contributed to the underdevelopment of West Africa. The paper has argued that the issue of African underdevelopment is extremely complex, including many factors, aside from the Atlantic slave trade, that have contributed, and continue to contribute, to the underdevelopment of Africa. The paper began with a review of the slave trade, in terms of the numbers of people involved in this, and the immediate effects of this trade on local economies. The effects of this trade on importing economies was then reviewed, and it was shown that many importing countries benefited massively from this trade, through increased labour supply and through monetary gains which were then applied to developing industry in the importing countries[4]. The repercussions of this industrial development were then discussed, in terms of its effects on Africa, showing that local industry was destroyed as a result of cheap imports of textiles, for example, following the manufacturing of this in England following the Industrial Revolution. The paper then moved on to look at the effect of the slave trade on Africa, in terms of the demographic imbalances this caused, and the effects this had on the development of African countries, in terms of social, political and economic development. It was shown that African economic development was held back directly, due to the lack of a workforce and the decline in population growth in Africa over the period the slave trade was active. The paper then moved on to look at the roles, and effects, of the colonial powers on African countries, in terms of exploitation of Africa’s natural resources and the immediate and long-lasting effects this has had on Africa, and the continuing exploitation of Africa, through development loans, for example, which cripple the economies of many African countries, through the massive interest payments required, which leaves little money for investment to develop local industry, or social projects. The paper thus concludes that African underdevelopment as a holistic problem, involving far more than the slave trade, and having far-reaching implications for future generations of Africans. The future is bleak for Africa, and it should be the responsibility of all mankind to act to improve the chances, the opportunities for, all African children, so that the cycle of underdevelopment is not repeated in future. Whether this will happen, however, is dependent on governments, who are run on capitalist principles, and as history has shown us, capitalist, whilst having its shining glories also has a very dark side, which is, essentially, underdevelopment. As we have seen, in light of this historic pattern of the raping of Africa, perhaps the question should not be how did the slave trade contribute to Africa’s underdevelopment, but, rather, how did the imported slaves contribute to the rapid development of the host countries. African slaves were used in gold and silver mining in the Americas, harvesting gold and silver, which was then used to develop these countries. Slavery also certainly speeded up Europe’s technological development, with, for example, English ports involved in the slave trade, such as Liverpool, growing economically with the importing of slaves, and then this economic growth fuelling development in this region, which, ultimately, led to the Industrial Revolution. The Industrial Revolution led the world in to industrialisation, or rather, those sections of the world which had political, economic and social systems in place to realise the implications of the Industrial Revolution and to jump on board of it before they got left behind and exploited. As we have seen, other specific examples from an English context include individuals who became wealthy through dealing in the slave trade who then used this money to set up successful firms; the Barclays, for example, used money earned from the slave trade to set up Barclays Bank, and Lloyds coffee house expanded in to Lloyds banking and insurance following involvement in the slave trade. James Watt, of steam engine fame, also accepted money from slave traders to fund the development of his steam engine; without the slave trade, therefore, many technological developments in Europe, particularly England, would not have happened, and Europe, the world, would not be so well-developed. Thus, there is a direct line linking the slave trade with industrial development in the industrial world. Imagine a world without the Industrial Revolution: it would, ironically, perhaps look something like Africa looks today. That Africa was not part of this development, despite the fact that Africans he lped fuel this development is a cruelly ironic historical fact. This simplistic analysis of the effects of the importing of slaves is just that: simplistic, but it shows, in rough terms, how the slave trade contributed to economic development and societal progress in the importing countries. This, then, fuelled the rise, the development, of these societies, at the expense of the exporting countries, fuelling longer and stricter periods of colonial rule in the exporting countries, and causing yet more underdevelopment in these countries. This process, in concert with massive demographic depletions, which left, realistically, no workforce in some regions of West Africa, contributed to the underdevelopment of these societies, economically, socially and politically, as, we have seen, is argued by Brett (1973) and Rodney (1972). As we have seen, this paper thus concludes that African underdevelopment is a holistic problem, involving far more than the slave trade, and having far-reaching implications for future generations of Africans[5]. The future is bleak for Africa, and it should be the responsibility of all mankind to act to improve the chances, the opportunities for, all African children, so that the cycle of underdevelopment is not repeated in future. Whether this will happen, however, is dependent on governments, who are run on capitalist principles, and as history has shown us, capitalist, whilst having its shining glories also has a very dark side, which is, essentially, underdevelopment. As we have seen, Rodney argues that there is no such thing as ‘underdevelopment’, that underdevelopment is not an absence of development, rather that it can only be understood in the context of comparisons, of ‘more developed’ with ‘less developed’ nations, for example, and that it is best understood in the context of exploitation, as, for Rodney, most currently underdeveloped countries are also the countries that are exploited by others, through capitalist, imperialist or colonialist means (Rodney, 1972; p. 110-112). Capitalist exploitation of Africa began with the slave trade and continues to the present day and is, as we have see, the major factor that was, and continues to be, responsible for the comparative underdevelopment of African nations. As we have argued, the slave trade per se did not contribute to the comparative underdevelopment of Africa, rather a complex mixture of exploitation, lack of opportunity, and capitalist interests contributed to the underdevelopment of Africa. That this can be allowed to continue in to the present day is a blight on the whole of mankind, on everyone who allows this to happen, and on everyone who stands by whilst it happens. In this day and age, when children of eight years old have mobile phones and laptop computers in the ‘developed’ world, it is a travesty that many Africans are having to pay for their water, that many Africans die of AIDS because drug companies refuse to sell drugs to Africa at a reasonable cost, that the legacy of colonialism is still alive in Africa, causing continued suffering, death and exploitation. Africa, romantic, beautiful Africa, of sunsets and safaris, is more than that: it is a rich country, with strong cultures, the birthplace of mankind, and, as such, it deserves more than continued exploitation. Why should an African child’s life be worth less than an English child’s life? In this day and age this modern form of slavery, i.e., lack of opportunity, is as harmful as previous forms of slavery, if not more harmful, and is little more than a repeat of previous forms of slavery, in terms of condemning Africans to a life of misery whilst, all around, everyone else enjoys the benefits of development. Bibliography Brett, E.A., 1973. Colonialism and underdevelopment in East Africa: the politics of economic change. London: Heinemann Educational Books. Curtin, P.D., 1969. The Atlantic slave trade: a census. Madison: Wisconsin. Henige, D., 1986. Measuring the immeasurable: the Atlantic slave trade, West African population and the Pyrrhonian Critic. The Journal of African History 27(2), pp.295-313. Legassick, M., 1976. Review article: perspectives on African development. Journal of African History 17(3), pp.435-440. Lovejoy, P.E., 1982. The volume of the Atlantic slave trade. The Journal of African History 23(4), pp.473-501. Rodney, W., 1972. How Europe Underdeveloped Africa. London: Bogle-L’Ouverture Publications. Stein, R., 1978. Measuring the French slave trade 1713-1792/3. Journal of African history 19(4), pp.515-521. Thornton, J., 1980. The slave trade in eighteenth century Angola: effects on demographic structures. Canadian Journal of African Studies 14(3), pp.417-427. 1 Footnotes [1] In the same vein, Rodney argues that there is no such thing as ‘underdevelopment’, that underdevelopment is not an absence of development, rather that it can only be understood in the context of comparisons, of ‘more developed’ with ‘less developed’ nations, for example, and that it is best understood in the context of exploitation, as, for Rodney, most currently underdeveloped countries are also the countries that are exploited by others, through capitalist, imperialist or colonialist means (Rodney, 1972; p. 110-112). [2] As has been argued, the slave trade essentially extracted all of the healthy men, of reproductive age from African countries involved in the slave trade: this, essentially, led to a lack of a suitable workforce with which to forge ahead with agricultural, social or technological developments, leading to a lack of internal development within Africa, which, couple with the import of cheap goods in to Africa from industrialising nations (i.e., the colonial powers) led to the death of the African manufacturing industry. This, coupled with the lack of a coherent African political power with a presence, and an influence in the region, led directly to the underdevelopment of African countries. In essence, due to the slave trade and the presence of the colonial power, Africa (African leaders) never had a chance to assess itself and to make decisions as to how to go forward and develop political, economic or social structures that would have led to economic success. [3] Rodney, for example, in his book How Europe Underdeveloped Africa shows that whilst the population of Europe quadrupled over the period when the slave trade was functioning, the population of Africa grew by only twenty per cent. [4] For example, we have seen specific examples from an English context, including individuals who became wealthy through dealing in the slave trade who then used this money to set up successful firms; the Barclays, for example, used money earned from the slave trade to set up Barclays Bank, and Lloyds coffee house expanded in to Lloyds banking and insurance following involvement in the slave trade. We have also seen how James Watt, of steam en